Product Claims

Product Claims feedback within Protege Counsel enhances the document scanning process by identifying assertions about products or services, allowing users to evaluate their accuracy and potential legal risks. This feature is invaluable for legal professionals and marketers seeking to ensure compliance with advertising regulations and avoid misleading statements. The Claims feedback includes the following components:

Claim Identification: Protege identifies claims made within the document related to products or services. These claims are flagged for review to assess their accuracy and potential legal implications. Overview:

• Intro: Each identified claim is presented in a feedback card format. At the top of the card, a ✅ indicates that the claim is likely low risk due to past precedent or validation.

• Explanation: The explanation identifies the likely risks with the claim.

• Suggestions: These are proposed alternatives that aims to remove the riskiness of the language. Pressing the suggestions replaces it in the Google Doc.

• Similar Claims: If there are similar statements that have been made in the past, they will be displayed here. High and Medium similarity matches show up by default, and there is an option to view low similarity matches by pressing "Show More". Each claim that appears will also have a usage label:

  • In Use. Claims that are already used publicly or in a document that was approved.

  • Standing Approval. The text was previously explicitly approved for usage.

  • Limited Approval. The text was given condition approval, highlight over for specifics.

• Approval Option: Users can press the ✅ at the bottom left of the card to approve the claim for use. Upon approval, users have the option to specify a limited approval or standing approval for future use.

• Resolve: Closes the card and removes it from the review queue.

Optimizing Claim Review Best Practices

The number of claims that need full review can drop by as much as 80% per document when

• Approval Process: By approving claims in the sidebar, reviewers contribute to the Decision Store for approved marketing materials and ensure compliance with legal standards. The approval process enables collaboration between legal and marketing teams, fostering a culture of transparency and accountability.

• Content Scanning: During onboarding, enterprises will have their content scanned for previously approved claims. Regular scanning of approved materials expands the Decision Store further, which highlight more claims that may have had past approvals.

The Claims feedback feature in Protege empowers users to evaluate and approve claims with confidence, ensuring compliance with advertising regulations and mitigating potential legal risks associated with misleading statements. By leveraging feedback and collaboration tools, users can streamline the review process and promote alignment between legal and marketing objectives effectively.