Trademarks

The Trademark feedback feature enhances the document scanning process by providing valuable insights and guidance related to brand name usage and trademark compliance. This feedback is particularly valuable for legal professionals and organizations seeking to protect their brand identity and intellectual property rights. The Trademark feedback encompasses two types of checks: Trademarks and Trademark Types.

Overview:

  • Trademarks Check: The Trademarks check assesses whether the usage of a brand name in the document has been cleared and if it has been previously used elsewhere. If the brand name is encountered for the first time, it can be approved within Protege using the ✅ button.

    • Standing Approval: Standing approval grants blanket permission for the usage of a brand name, indicating that it has been thoroughly vetted and is cleared for use without further review. Users can also set an expiration time for standing approvals to ensure ongoing compliance.

    • Limited Approval: For brand names requiring special considerations or limitations, a limited approval can be granted. This allows users to specify restrictions or conditions that are reflected in future references, such as "requires partner legal notification."

  • Trademark Types Check: Protege will also search the United States Patent and Trademark Office (USPTO) to confirm if the trademark is registered.

    • If the trademark is registered, a reminder to check for brand guidelines is added.

    • Additionally, the card will show if the TM, SM, or ® is appropriate based on the registration and document context.

You can see a list of all approved trademarks in the Decision Store. Learn more about theDecision Store.

By incorporating Trademark feedback into the document scanning process, Protege empowers users to proactively address trademark-related concerns, ensure compliance with intellectual property laws, and safeguard their brand assets effectively. This feature serves as a valuable tool for legal professionals and businesses seeking to maintain brand integrity and mitigate potential legal risks associated with trademark infringement.

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