Brands & Attributes

🔍 Overview: Brands and Attributes in Protege AI

Brands and Attributes in Protege AI empower you to fine-tune how compliance Policies are applied during the review process. By using these configurable elements, you can customize the behavior of Protege’s AI engine to respond to your organization’s specific regulatory and operational needs.

These tools help ensure that the correct policies are triggered based on the context of the content being reviewed—whether it’s associated with a specific brand, marketing channel, product type, or location (states or countries).

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🏷️ Brands

Brands represent the distinct brand identities your organization markets or manages. These are typically aligned with product lines, subsidiaries, or customer-facing entities.

When a Brand is associated with a piece of content, Protege AI can tailor its policy application and compliance checks to reflect the rules relevant to that specific brand.

For example:

• Brand A might be governed by stricter regulator guidelines.

• Brand B might be subject to standard internal review processes.

Key Use Cases:

• Applying different policies for different business units.

• Separating rulesets for regional vs. global brands.

• Controlling risk exposure per brand identity.

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🧩 Attributes

Attributes allow you to define customizable metadata fields that provide additional context to the content being reviewed. Attributes are essential for creating dynamic, conditional policy logic.

Each Attribute consists of:

• Field Name

  A unique identifier for the Attribute. This is how Protege AI references the Attribute when applying policies or processing reviews.

• Accepted Values

  A list of predefined, selectable values that describe the possible states or categories for that Attribute. These can be customized to suit your internal terminology or review logic.

Example:

Attribute: state

Accepted Values: CA, NY, WA

Policies can then be configured to behave differently depending on whether the content is intended for a specific state.

Common Attribute Use Cases:

• Marketing Channel (e.g., Digital vs. Out of home)

• Product categories (e.g., checking accounts, treasury accounts, crypto)

• Region or jurisdictional targeting (e.g., nationwide, CA, NY)

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⚙️ How Brands and Attributes Work Together

Together, Brands and Attributes allow for:

• Precise policy targeting: Trigger only the relevant compliance checks.

• Streamlined operations: Avoid over-reviewing by applying the right policies to the right content.

• Scalability: Manage complex organizations with diverse product and brand portfolios.

By leveraging these features, teams can significantly enhance their compliance workflows and ensure policy logic remains context-aware and adaptable.