> For the complete documentation index, see [llms.txt](https://docs.tryprotege.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.tryprotege.com/review/review-tool-concepts/brands-and-attributes/use-in-content-scanning-job.md).
# Use in Content Scanning Job
### đź“ť Using Brands and Attributes in Content Scanner Jobs
When creating a new Content Scanner Job, you can assign a Brand and one or more Attributes to tailor the policy execution to the context of the content being scanned.
#### âś… How It Works:
* Brand Selection
The Brand is chosen from a dedicated section in the job setup form. This defines the overarching identity (e.g., product line, business unit) that the content belongs to.
* Attributes Assignment
In the Attributes section, you define key context elements by selecting Field–Value pairs.
For example:
* Channel = SocialMedia
* Region = US
* ProductCategory = Serum
These inputs influence how Protege AI determines which Policies to apply during the scan.
#### 🎯 Why It Matters:
Protege AI uses the assigned Brand and Attributes to:
* Dynamically select and execute the appropriate policies.
* Ensure regulatory rules are matched to the correct context.
* Improve precision and reduce unnecessary alerts.
This makes every scan more accurate and context-aware — especially useful for content spanning multiple markets, products, or audience types.
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