# Use in Content Scanning Job

### 📝 Using Brands and Attributes in Content Scanner Jobs

When creating a new Content Scanner Job, you can assign a Brand and one or more Attributes to tailor the policy execution to the context of the content being scanned.

#### ✅ How It Works:

* Brand Selection

  The Brand is chosen from a dedicated section in the job setup form. This defines the overarching identity (e.g., product line, business unit) that the content belongs to.
* Attributes Assignment

  In the Attributes section, you define key context elements by selecting Field–Value pairs.

  For example:

  * Channel = SocialMedia
  * Region = US
  * ProductCategory = Serum

These inputs influence how Protege AI determines which Policies to apply during the scan.

#### 🎯 Why It Matters:

Protege AI uses the assigned Brand and Attributes to:

* Dynamically select and execute the appropriate policies.
* Ensure regulatory rules are matched to the correct context.
* Improve precision and reduce unnecessary alerts.

This makes every scan more accurate and context-aware — especially useful for content spanning multiple markets, products, or audience types.

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